Puro Cerro Wayfinding
Scope: Wayfinding System
At the heart of the Puro Cerro residential development, we designed a comprehensive signage system intended to guide with clarity, subtlety, and warmth.
The design is built around a minimal set of metal elements and dimensional lettering, using slender curved tubes and floating plates with rounded edges. A clean construction language and a taupe grey palette allow each piece to integrate naturally into the project’s architecture and landscape.
One of the system’s most distinctive components is the entry totem: a thin, almost sculptural vertical element resting on a travertine pedestal, as if emerging from the architecture itself. Its discreet yet precise presence sets the visual tone from the very beginning.
Outdoors, signage pieces function like suspended pennants — understated yet visible — accompanying the flow of circulation. Indoors, acrylic dimensional letters in taupe grey or bronze are applied to wooden doors and stone walls, creating a refined, elegant contrast.
A marble orientation panel on the ground floor organizes wayfinding with anodized bronze lines and painted acrylic lettering, merging clarity with visual character.
Each component was developed from technical drawings by DiazMalbranStudio and produced by Gota Arquigrafía, in close collaboration with the project’s architecture and construction teams — ensuring conceptual consistency and material precision.
CLIENT: Mayland
WWW: Purocerro
IG: Purocerro
