Boutique Hotel Branding Kit

Where elegance meets tradition.

Scratch House is a boutique hotel located in Villa Allende, Córdoba. With nine rooms in the main house and three independent guesthouses set within a large shared park filled with tall trees and a swimming pool, it offers a refined yet intimate experience—especially designed for guests connected to the world of golf. The hotel curates circuits at the best golf courses in the area, turning the stay into a destination itself

This branding and experience kit was conceived in that same spirit: classic, exclusive, and handcrafted, yet without rigidity. Much like the game of golf, Scratch House embraces timelessness with grace. The creative direction focused on designing a visual and sensory universe that speaks of quality, warmth, and detail—without ever needing to shout.

Kit Components and Visual Language

The kit includes:

-Welcome card with practical hotel information

-Custom keychains in engraved brass with green silk tassels

-Notecards for guest messages

-Activity planner and dinner & golf experience cards

-Activity planner and dinner & golf experience cards

-Envelope with curated local suggestions

-A refined color palette of English green, soft cream, and salmon highlights

-UA typographic system combining Bebas Neue for titles, Montserrat Ultra Light for body text, and Moderno FB for standout phrases

-A series of hand-drawn illustrations by architect Mariano Recalde, depicting local scenes and guest rituals (golf, wellness, dining) with personality and a laid-back charm

Materiality and Feel

All printed pieces use imported matte paper in a soft cream tone, chosen for its tactile warmth and understated elegance. The custom green tassels echo antique house keychains, while the diamond-shaped brass tags are engraved with the name of each room—each one named after golf legends (like Pine Valley or Arnold Palmer).

From the heart

We say it’s handcrafted—but it really comes from the heart. This kit celebrates not just the brand, but the experience itself: refined, genuine, and intimate. A way of extending Scratch House’s hospitality beyond the space—into every thoughtful gesture.

CLIENT: Grupo Tagle

WWW: Scratch-house

IG: @scratch_house_

Ph. Noe Vidal